how to grow generative AI

 

how to grow [generative AI]

 “Part of the answer for how to grow [generative AI] adoption is actually making sure it’s not just a black box but you also have the right levels of control,” said John Hegeman, vice president and head of monetization at Meta, during the Q&A portion of a presentation to reporters. “Brand guidelines are an area where brands are going to continue to have a lot of specific preferences and not want those to be violated.”

Meta’s image generator at launch only spits out image variations based on assets that the advertiser submits rather than working off of text prompts alone. A business may have an existing picture that shows a cup of coffee against sunny farmland and could ask Meta to show the cup instead “surrounded by coffee beans and lush leaves,” leading the software to produce several potential image ideas that might serve as a replacement.

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